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About ADLER – Trusted Promotional Products Experts Since 1949
For more than 75 years, ADLER has helped businesses create lasting brand impressions with high-quality promotional products, personalised merchandise, branded business gifts, and custom logo items.
Founded in 1949 in New York City by Mike and Elaine Adler as a family-run business, ADLER has grown into one of Europe’s most trusted suppliers of promotional merchandise and branded corporate gifts.
Since expanding into Europe in 1990, ADLER has built a reputation for delivering exceptional customer service, premium print quality, competitive pricing, and reliable delivery solutions for companies of all sizes. From startups and small businesses to multinational organisations, we help brands across the UK and Europe find the right promotional items for every campaign, event, employee initiative, or customer giveaway.
A Leading UK & European Promotional Merchandise Supplier
Since expanding into Europe in 1990, ADLER has built a reputation for delivering exceptional customer service, premium print quality, competitive pricing, and reliable delivery solutions for companies of all sizes.
From startups and small businesses to multinational organisations, we help brands across the UK and Europe find the right promotional items for every campaign, event, employee initiative, or customer giveaway.
In 2023, the company entered a new chapter under the ownership of promotional products industry veteran Jeff Lederer and experienced private equity investor Christian Feuer.
Lederer, former owner and CEO of Prime Line, brings decades of promotional merchandise expertise, while Feuer’s background in direct marketing and retail strengthens ADLER’s long-term vision and innovation strategy.
Whether You Need...
Our experienced team helps you find products that match your brand identity, marketing goals, timeline, and budget.
Promotional Products Designed Around Your Brand
At ADLER, we know that every business has unique branding needs. That’s why we offer more than 6,000 promotional products online, alongside bespoke sourcing solutions for customers looking for exclusive or hard-to-find branded items.
Personalised Pens with Logo
High-quality branded pens for giveaways, offices and events.
Printed Tote Bags
Reusable branded bags for trade shows, retail and events.
Branded Drinkware
Custom mugs, tumblers and reusable water bottles.
Promotional Tech Accessories
USB drives, chargers, power banks and branded gadgets.
Eco-Friendly Giveaways
Sustainable promotional products made from recycled materials.
Corporate Clothing
Printed workwear, branded apparel and team merchandise.
We Specialise In
Fast-Turnaround Promotional Products
Rush promotional items with quick production and delivery.
Low Minimum Order Quantities
Branded merchandise available in small quantities.
High-Volume Branded Merchandise Orders
Cost-effective solutions for large promotional campaigns.
Affordable Logo Products for Startups
Budget-friendly promotional items for growing businesses.
Premium Corporate Gifting Solutions
Executive gifts and branded business presents.
Brand Solutions
Fully tailored branded merchandise solutions.
In-House Printing for Faster Delivery & Better Quality Control
One of ADLER’s biggest advantages is our own dedicated printing facility.
By managing production internally, we maintain strict quality standards while offering faster production times and efficient order processing.
Every logo, design, message, or imprint is carefully reviewed by our creative and production teams to ensure the best possible presentation on each product.
Our Product Range Includes
Trusted Promotional Product Brands & Vendors
ADLER works with some of the world’s most recognised promotional product manufacturers and premium retail brands to offer businesses high-quality branded merchandise, promotional gifts, custom apparel, drinkware, stationery, food gifts, and corporate giveaways.
By partnering with trusted suppliers across Europe and internationally, we help businesses find premium promotional items that match their branding goals, sustainability requirements, and budget expectations.
Premium Brands for High-Quality Promotional Merchandise
Our extensive supplier network allows ADLER to provide businesses across the UK and Europe with premium branded merchandise, personalised gifts, sustainable promotional products, and corporate giveaways from trusted international manufacturers.
Whether you are searching for branded pens, custom apparel, promotional drinkware, premium chocolates, office merchandise, eco-friendly products, or executive business gifts, our sourcing team helps identify the best promotional items for your campaign.
We continuously expand our vendor partnerships to offer innovative promotional products, European-made merchandise, sustainable alternatives, and premium retail-inspired gifts that help businesses strengthen brand visibility and customer engagement.