High-quality promotional items with logo and other personalisation methods
Promotional gifts and giveaways really pay off for both customers and companies: personalised advertising
media put your business at the forefront of your customers’ minds, while the small tokens of
appreciation bring joy to recipients.
ADLER Business Gifts has been your trusted partner with the conception and creation of high-quality advertising media for more than 70 years. The satisfaction of our customers is our top priority, and in our online shop we offer an extensive selection of promotional gifts – from handy giveaway items to tailored gift ideas for long-standing customers. With a range of design options, we allow you to quickly and easily configure your personalised promotional items. Your company logo can be included on all promotional items, either with a durable engraving or a high-quality print.
High-quality, customisable promotional items by ADLER Business Gifts
ADLER Business Gifts was established as a family company under the name “Myron” in New York City in 1949.
In 1990, it was decided to use the surname of the founders Mike and Elaine Adler for the brand ADLER
Business Gifts, which has since become established as a well-known expert in promotional items in Europe
too. Since 1997, the company has been based in Saarbrücken, and that location has also functioned as the
European headquarters of ADLER Business Gifts since 2008. Today, the family company with a long
tradition is directed by James Adler, the son of the founders. He was responsible in 2009 for setting up
the sister company HCE, which provides professional personalisation services for ADLER promotional
ADLER has always provided an extensive range of quality advertising media that are equally suitable for customers, business partners and employees. High-quality, individualised promotional gifts with logos are an excellent way of keeping your company in the minds of potential new customers, while also effectively keeping existing customers loyal. In our diverse and extensive range, you will find promotional products for all target groups: from classic giveaway items such as pens and printed textiles to exceptional luxury gifts. All products can be personalised online, and our configurator allows you to easily have your logo or advertising slogan printed on your promotional items.
Do you have any questions? Call us now – our expert staff will be happy to provide professional advice on all aspects of designing and personalising your promotional gifts.
What makes a product a successful promotional item –
our tips on choosing the right promotional gift
When choosing an effective promotional item, it is vital that you pay attention to the quality of the
products. Recipients of branded items usually project the first impression imparted by the gift directly
onto the company they received it from. By giving a high-quality metal pen featuring a fine engraving or
your logo in a high-quality print, you impart a sense of quality, professionality and good taste. You
should therefore always insist on high standards when it comes to the way your promotional product with
logo looks because the promotional gift represents you as a company. It is therefore important not to
choose a promotional gift simply because it is cheap. At ADLER you will find a huge range of
high-quality promotional products with logo that are inexpensive nevertheless.
You should also ask yourself what advertising effect you are aiming for. Promotional products should, in general, be designed to reinforce an awareness of your company long-term and boost the recognition value of your brand. To stay in people’s minds for longer, we recommend giving promotional items that offer real added value. You can select these from a number of different categories at ADLER Business Gifts. If the recipient genuinely finds value in the promotional gift and uses it regularly, they will automatically be reminded of your advertising message. That is why promotional items with logo imprints are extremely popular with companies.
Before you decide to order branded gifts for your customers and business partners you should also consider carefully on what occasion you intend to hand out the promotional item and what target group you are seeking to address. Whether you are a trade fair participant looking for suitable giveaways to encourage customer loyalty or to attract new customers, or you want to express your appreciation to your employees with a nice gift, or you simply want to say ‘thank you’ to long-standing business partners – at ADLER Business Gifts you will find the perfect promotional products for every advertising purpose and for all industries.
What advertising imprints and engravings can you select in addition to promotional items with a logo?
With our printable gift ideas, we offer a number of high-quality promotional gifts. In addition to traditional promotional items with your company logo we also offer an extensive range of options when it comes to personalising advertising media for your company. It is possible to add a special touch to your promotional product with an imprint or engraving. The optimal method for adding a logo to your advertising medium varies depending on the item. For textiles, for example, we recommend a high-quality logo imprint, while you can add a unique touch to a metal pen with a fine laser engraving. There are practically no limits when designing your personalised branded items: whether you want both your company logo and company name on the advertising medium, or you want to add the perfect slogan to the promotional item of your choice as part of a major marketing campaign, or you are keen to print images onto textiles – almost anything is possible.
Popular advertising media from the extensive ADLER Business Gifts range
Once you have decided to have promotional items printed, you should then decide what the right advertising media is for successfully promoting your company. In our range you are bound to find the perfect products for achieving your desired advertising effect. Some of the most popular promotional gifts and giveaways are lighters, USB sticks and pens. Another popular category is printed advertising textiles, which are a great way of promoting your company on various occasions.
Pens and other writing instruments as the no. 1 advertising media
Promotional pens are a classic promotional gift and have always been one of the most popular promotional products with logo. Pens combine all the characteristics of a perfect promotional item in one product: practical function, elegant design and low price. In addition, they can be easily personalised through printing or engraving and, when decorated with your logo, they are the perfect brand ambassador. Another advantage is that they address a large target group and are the perfect giveaway for various occasions. Our range of promotional pens includes a number of high-quality pens made of various materials, including metal pens and plastic pens. You will also find premium pens with various additional functions as well as stylus pens and lighted pens in our range. At ADLER Business Gifts everyone can find the perfect pen for their company.
Handy promotional gifts from our electronics range
Products from the Technology & Electronics range are ideal promotional items and are very much in vogue: these days, almost everyone owns at least one smartphone or tablet, so we can always do with high-quality accessories. Our electronics range offers a large selection of creative and practical promotional gifts. Mobile phones are in constant use: if the battery runs low when you’re out and about, promotional products such as a powerbank or charger could save the day. Phone cases with logo offer optimal protection for smartphones. A promotional imprint in the form of a logo or slogan gives headphones and Bluetooth speakers enormous advertising potential to go with the entertainment value. And USB hubs and USB flash drives with logo are another guarantee of success when used as promotional gifts.
Key rings with engravings or imprints
One of the most popular advertising media with logo
Key rings with logo are handy and practical advertising media that, adorned with a logo imprint, are popular giveaways at trade fairs and are perfect as a promotional gift for employees and customers. In addition to classic key rings we also have a number of functional key rings such as key rings with bottle opener and logo, key rings with shopping trolley chip, key rings with light and key rings with tools. It’s also a great idea to use lanyards as a promotional item with printed logo: recipients will see your company logo every day when they reach for their keys – helping you boost customer loyalty and achieve an impressive advertising effect.
Print and embroider promotional textiles and employee clothing
In the category promotional textiles you’ll find t-shirts with logo as well as sweatshirts & pullovers. It is also possible to embroider polo shirts and caps. With our embroidered shirts & blouses you can provide your employees with high-quality workwear that is perfect as an advertising media for appearing at trade fairs. A consistent look conveys the professionalism and unity of your company – making promotional textiles with logo an effective method of engaging the interest of potential customers. Thanks to the particularly large advertising surface, which offers plenty of space for your personal advertising message or an attractive company logo, promotional textiles are also popular as customer gifts. At ADLER Business Gifts we pride ourselves on the high quality of our workwear, and in our shop, we offer famous branded products as well as an excellent quality of printing.
Drinks containers as promotional products with logo and slogan
Drinks containers of all kinds have huge potential as effective promotional accessories because mugs, cups and drinks bottles are used every day by a broad target group. In our range you’ll find a selection of high-quality personalised drinks containers in various colours to suit your advertising message. In next to no time, you can have impressive personalised promotional cups and glassware with logo or slogan printed at ADLER Business Gifts. Our tried-and-tested printing processes are also suitable for printing promotional drinks bottles and travel mugs with logo to achieve an optimal advertising effect.
Calendars – promoting your company day in, day out
Printed promotional calendars make an impact as advertising media thanks to the enormous value they offer various target groups. When printed with a logo or slogan they are therefore a good way of achieving your desired advertising effect. Most importantly, the promotional impact of personalised calendars is sustained and long lasting. From a stylish wall calendar with logo to the practical pocket diary, at ADLER you are bound to find the perfect product to represent your company to great effect and optimally convey your advertising message. Shortly before the end of the year, it can be a good idea to offer your valued business partners and customers a small gift in the form of a handy desk calendar or scheduler with logo in order to help them start the new year on a well-organised note. Thanks to the numerous design options available, when packed in one of our beautiful gift packaging options for calendars, this advertising media is a distinctive high-quality gift – and is also suitable for employees and colleagues too.
Printed notebooks as a promotional item
Notes, ideas, reminders – even in the digital age notebooks & notepads with logo remain handy everyday aids. With sticky notes with logo, your to-do lists, notes and minutes won’t be forgotten – and neither will your company be. And with notebooks as a promotional item with logo, your company is a constant presence for all your target groups. They represent an ideal promotional gift for the business and for the home. When printed with a logo, the gift repeatedly reminds the recipient of your company. Whatever the outer material of the selected notebook, we offer the perfect printing process for applying a logo, tagline or slogan to advertising media. Portfolios with logo, which are ideal for handing important documents to customers, employees or business partners, are another useful advertising medium from this category.
Bags and rucksacks as promotional items for when you’re on the road
Promotional bags are always handy and will, when personalised with your logo, raise your company’s profile. At ADLER Business Gifts you will find a suitable bag style for any requirement: reusable carrier bags with logo are popular as shopping bags because they are sustainable and environmentally friendly, and always come in handy in day-to-day life. Our range of drawstring bags and high-quality sports bags are an ideal advertising media for gyms and sports centres, for example as a thoughtful gift when customers sign a contract. No matter what the industry or target group, we have the right bag for every company in our range: handy promotional backpacks for schoolchildren and students, high-quality laptop bags to help your employees make a confident impression at appointments, or personalised travel bags & suitcases with which your employees can represent your company in style on business trips. Last but not least, our promotional bags promotional bags with logo are always a popular gift and are often already filled with additional promotional items.
Promotional gifts for a rainy day
Umbrellas used as promotional items ensure that your company makes a positive impression on even the most miserable of days. For the recipient of the gift, they are the perfect accessory in bad weather, and often save the day. Printing a logo on the promotional item is an effective way of spreading your advertising message because the logo catches the eye of passers-by. It is a good idea to always keep a few printed umbrellas handy in your shop and offer them to customers caught out when it suddenly starts raining. This kind gesture will earn you the goodwill and trust of your customers, and literally shows that you won’t leave them out in the rain. In our product range you can choose between the classic umbrella with logo, pocket umbrellas, automatic umbrellas and golf umbrellas. These are available in a range of colours, from which you can choose the ones that best suit your company logo.
Lighters as printed promotional items
Lighters are among the most frequently used promotional products of all. This is down to their everyday usefulness, the extensive selection of unusual designs and, of course, the constant need for them. The target group is not limited to smokers. Everyone needs a lighter every now and again for a romantic candlelit evening or to get the barbecue started. They are suitable for a broad audience, and are therefore very effective as promotional items. What’s more, it’s easy to have lighters printed for promotional purposes, and the variety of products available allows you to choose a look that is perfectly aligned with your corporate identity. High-quality brands (e.g. BIC®) and handy stick lighters with integrated functions such as bottle openers or USB sticks are cheap, have a relatively long life and are creative giveaways to advertise
We use these processes to personalise the promotional items with your logo, your name or a slogan
All the personalisation processes used by ADLER Business Gifts guarantee the best print quality. We use these eight engraving and printing methods to enhance your advertising media:
Laser engraving is particularly suitable for promotional products made of metal such as USB sticks or
metal pens. Using a laser, your promotional gift is personalised with a long-lasting engraving.
The first method for printing advertising media is hot foil printing, which is used on heat-resistant promotional items such as pocket diaries made of artificial leather. The logo is stamped onto the advertising medium, producing a durable and elegant imprint.
Silkscreen printing is predominantly used in textile designs. This method of printing is characterised above all by its excellent wash resistance and exceptional colour brilliance.ƒ
Pad printing is the method of choice when you want to print onto advertising media made of plastic. The sophisticated printing technology makes it easy to personalise uneven and curved surfaces.
Transfer printing is a printing process that is particularly suitable for advertising imprints on cups and textiles because the printed promotional items are then unaffected by high temperatures in the dishwasher or washing machine.
Digital printing is often used for promotional products with a company logo on a white background in order to fully exploit the rich colours of this kind of advertising imprint.
Embroidery is often used to add a high-quality company logo to textile promotional items and is, in the proper sense, a personalisation method, rather than a printing method.
The most sophisticated method of printing promotional items is the doming process. This is used to print logos onto promotional gifts such as key rings and magnets. The process creates a 3D or magnifying effect, and the special coating is resistant to light, heat, water and scratches.
Why you can rely on ADLER Business Gifts
If you want to order promotional items online, ADLER Business Gifts is the place for you! Thanks to our
decades of experience in the industry, we can offer you a carefully selected product range of
top-quality promotional gift items – and that at extremely attractive prices. With many of the
advertising media from our product range manufactured in Germany, our products meet very high standards.
It is also easy to individually design your personalised advertising media online, and buy pens,
lighters and more as promotional products for great low prices, and have your logo printed on them. Our
experienced team is here to provide expert advice and will be happy to help you choose the perfect
product to achieve the desired advertising effect for your company.
ADLER Business Gifts has been delivering the highest level of quality since 1949 and guarantees your complete satisfaction. Thanks to our 100% satisfaction guarantee, you can get a full refund or swift no-quibble replacement if you are not completely happy. Try our high-quality products and outstanding service and see for yourself!