There are lots of marketing techniques available to help you promote your company and increase awareness of your brand. Promotional apparel has long been one of the most effective ways to get your name out into the world. Custom branded clothing has a huge impact on the visibility and reach of your advertising, with relatively little effort. First of all, decide whether you want branded clothing for your customers, for promotional purposes, or for yourself and your employees.
Employees are usually delighted to receive high-quality, modern clothing. And if they find the clothes comfortable, they’ll often wear them outside working hours too. That’s two benefits in one – it strengthens both your brand and your company!
Strengthen your brand and company with printed promotional apparel
Regardless of the industry you work in, gifting promotional apparel to employees is always a great choice. And that doesn’t necessarily mean protective clothing or uniform. Our range includes corporate fashion items as well as workwear and safety clothing, and we’ve also got rainwear and sportswear, and hats and caps for every season. What’s more, you can even order very small quantities and have them customised in different ways. We offer embroidery, screen printing and full-colour digital printing for your products, so we’re sure you’ll find what you’re looking for. Our staff will be happy to help you choose the right garment and finish, to make sure your branded items convey a positive image of your company.
Corporate fashion offers your company and your employees many advantages. To make sure your staff enjoy wearing the promotional clothing, you should pay attention to the fit. In addition, the grammage and the material must be adapted to the weather conditions or season.
What are the benefits of corporate fashion items?
People can quickly identify your employees. This makes things much easier for customers looking for a member of staff to speak to.
Why not put your company logo prominently on the front of the garment, and your website on the back? That way your employees will advertise your company wherever they go!
Corporate fashion items boost team spirit. Wearing the same clothing creates a sense of unity and increases employees’ sense of belonging to the company.
Who would benefit from branded apparel?
For small- and medium-sized companies, promotional apparel is a great form of inexpensive advertising. To meet the requirements of small businesses, ADLER offers branding for quantities as small as 10 pieces. For some items in our overwear range, we even offer digital printing or embroidery on just 5 pieces. In other words, even small teams will find something for them!
For tradespeople, happy customers and customer recommendations are crucial to business. Kit out your employees with high-quality promotional apparel so they represent your brand in the best possible way. Lots of tradespeople and service companies choose comfortable basics like t-shirts, polo shirts, and sweatshirts with printed logos.
But we also offer heavy-duty items in our range of work clothing. These provide greater functionality: lots of pockets, extremely durable Cordura material, a stain-resistant coating, reinforced seams, an extended back part, and resistance to washing at high temperatures. Different grammages are available to suit different working environments or preferences. Whether your employees wear sweatshirts or polo shirts, make sure your logo is always visible. This will convey a professional image of your company and help customers remember your brand in a positive light. We recommend B&C Pro polo shirts for professional workwear.
For salespeople, acquiring new customers is the basis of success. First impressions are very important. If things don’t start well, there’s not much chance of making a sale. Equip your sales staff with high-quality, tastefully personalised clothing from ADLER. We can personalise your chosen items with each person’s name as well as the company logo.
Make sure that visitors remember your event and your event staff long after they go home. Thanks to personalised promotional apparel from ADLER, your employees will look professional, and visitors will see at a glance who belongs to your stand and know who to speak to.
HR staff and recruiters
Most HR staff and recruiters wear personalised branded clothing at job and career fairs. That way visitors can immediately see what company they belong to and know who to speak to. Popular choices include a high-quality embroidered shirt or blouse or, for a more casual look, a polo shirt. Of course, staff can also wear their branded clothing during job interviews or other meetings to reinforce your brand image.
Why use promotional clothing as a communication tool?
The American Advertising Specialty Institute (ASI) regularly releases extensive market data as part of its “Advertising Specialty Impressions Study”. According to this study, the more useful a branded giveaway is on a day-to-day basis, the longer people will keep it. For this reason, all over the world, t-shirts have long been ranked as the best promotional item, closely followed by outerwear (jackets/fleeces) and caps.
- 58% of US consumers own printed t-shirts
- Outerwear is one of the top 5 most influential products across all ages (18 to 55+)
- 41% of US consumers own printed t-shirts
- On average, people keep outerwear for 9 months, caps for 7 months, and t-shirts for 6 months
What types of promotional apparel does ADLER offer?
At ADLER we have a wide range of promotional apparel for every occasion. This includes all kinds of clothing and accessories in different materials, grammages and fits, to suit your specific needs. All of our customised promotional apparel can be ordered in small quantities.
T-shirts are one of the most widely used advertising materials. Because they are so versatile, they are a fantastic way of getting your brand out there. T-shirts offer a large advertising space on the front and back, making the wearer a walking ad for your company. People choose our t-shirts for different reasons: for promotional purposes, as employee clothing, or to kit out their club.
If t-shirts are too casual and shirts are too formal, the polo shirt is the answer! ADLER offers a wide selection of polo shirts in different grammages, materials and fits. We can customise your chosen polo shirts with high-quality embroidery or screen printing.
Promotional items like sweatshirts help advertise your business efficiently. Why not order some of our sweatshirts, hoodies or zip-up jackets as leisure, sports or work clothing? We offer small minimum order quantities and high quality at great prices.
Our jackets are one of our premium products. Compared to printed t-shirts, jackets are of course more expensive, but they’re also valued more by recipients, whether that’s employees or customers. Thanks to the high quality, our jackets are also used for leisure activities, which increases their value as an advertising medium.
Caps and hats
Caps and hats also make great promotional gifts for customers. Have your logo or slogan printed on a cap or hat to spread your advertising message far and wide – you’ll literally be a walking ad!
Fashionable accessories are another popular form of promotional apparel. Whether it’s to complement workwear for you and your employees or as a small, fashionable gift for your customers, accessories printed or embroidered with your company logo are always a good investment.
What techniques does ADLER use to customise branded apparel?
We are advertising experts! We will customise your promotional apparel with your company logo or message to increase brand awareness. Branded items help convey a professional appearance and allow people to immediately identify your employees. Take a look at our various finishing techniques and choose the right one for your company.
Looking for high-quality branded apparel? Then embroidery is the perfect choice, giving your chosen garments or accessories a high-quality look and feel. In contrast to screen printing, embroidery is especially suited to coloured logos, as up to 6 yarn colours are included in the price.
Screen printing is a printing process in which coloured ink is applied to the fabric through a fine mesh screen, using a rubber blade. The mesh screen is customised with a template containing your chosen design – usually your company logo, name, and/or slogan. This printing technique is extremely complex. The finished garments offer good colour fastness and durability. If your advertising design contains lots of different colours and you also only want to order a small quantity, we recommend digital printing.
With digital printing, the printing machines are connected to a computer that directly transmits the digital print data. This means that even designs with elaborate colour gradients can be printed. Our digitally printed promotional items are available in small order quantities. With this printing method, the number of colours in your company logo or advertising message does not affect the price.
5 reasons for ordering branded apparel from ADLER
Since 1949, millions of satisfied customers have appreciated our high-quality promotional items.
Quality is always a priority for us, in terms of both product selection and personalisation. Before we add products to our range, we run extensive quality checks to make sure the products meet our high standards.
We are experts in custom branding
Creating eye-catching personalised branded apparel is what we do best. All printing and embroidery is done in Germany. Our graphics department will make sure that your logo is optimised.
We offer marketing advice
ADLER’s telephone consultants are available to assist you. Trust our experienced marketing consultants and their expertise. They can help you select the best promotional apparel for your company and your advertising requirements.
100% satisfaction guarantee
If you are not satisfied with your order, simply send it back. We will issue a refund or a replacement.*
*The satisfaction guarantee does not apply if a judicial dunning and/or debt collection action has been initiated.